BCCI not ready for 2021 and 2022 Sponsor with Dream11, Dream11 to be title sponsor for only 2020
Dream11 as the new title sponsor for the 13th edition of the Indian Premier League (IPL) the Board of Control for Cricket in India (BCCI) confirmed on Wednesday.
Dream11 win the rights for a period of four months and 13 days with a bid of Rs 222 crore, replacing Chinese mobile phone company Vivo.
“The IPL Governing Council has announced Dream11 as the new Title Sponsor of the 2020 edition of the Indian Premier League. Dream11 (Sporta Technologies Pvt. Ltd) is an Indian company based in Mumbai, Maharashtra,” a BCCI statement said on Wednesday, confirming what IPL chairman Brijesh Patel had stated on Tuesday.
“We welcome Dream11 on board as title sponsor for the 2020 edition of the IPL,” Patel said in a BCCI release on Wednesday. “Dream11 upgrading their association from an official partner to title sponsor is a great testament to the brand IPL.”
“As a digital brand it will give them leverage to create exciting online engagement for fans sitting at home and watching the matches. We look forward to delivering great value to Dream11,” he added.
Dream11 had wanted the title sponsorship to be extendable for 2021 and 2022, Dream11 offered to pay Rs 240 crore for years two and three in if Vivo did not come back of any problem.
“Dream11 bid the highest but why will BCCI give them the rights for Rs 240 crore when we can expect the COVID-19 situation to improve in the next two years,” a veteran BCCI official told PTI on conditions of anonymity.