Dream11 Win the Title Sponsorship Race
Dream11 win the title sponsorship race. Dream11 bid Rs 222 crore for the sponsorship rights, IPL chairman Brijesh Patel said. Unacademy had bid Rs 210 crore, Tata Sons Rs 180 crore and Byju's had bid Rs 125 crore.
"Fantasy sports platform Dream11 wins IPL title sponsorship rights with a bid of ₹222 crore," IPL Chairman Brijesh Patel told PTI.
Multinational Group Tata Sons were considered the frontrunners while digital education technology platforms Byju's Dream 11, Yoga guru Baba Ramdev's Patanjali, Jio and Unacademy also in the race.
“As a well-wisher of Indian sports, I wish and pray that IPL 13 is held successfully in the UAE," Verma told IANS. "However, with Dream11 becoming the title sponsor of IPL, Prime Minister Narendra Modi's dream of 'Atma Nirbhar Bharat' will be a bit shattered as Dream11 is a Chinese company. It has also come to fore that the company has a huge investment in one of the IPL franchises," he added.
Vivo and BCCI take a break for one year partnership due to the prevailing India-China border stand-off. The deal with Vivo, BCCI were receiving Rs 440 crore per year.